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Monday Night Football Advertisements

This entry was posted on May 09 2010
Ravens vs Steelers Eagles vs Cowboys

These are two Advertisements that I created for Monday Night in the Zone. Twenty-five 8.5″ x 11″ posters where placed in strategic positions on the Rochester Institute of Technology campus. The signs where put up everyone Tuesday and lasted throughout the week. The effectiveness of this campaign was measured by direct observation of increase of attendance at Monday Night In The Zone. Every two weeks a survey would be conducted and I would ask new attended how they knew about Monday Night In The Zone.

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