Rasheed Robinson

These cards were given to students at the Rochester Institute of Technology. They where given to all students that lived in the dorms when they where moving in. These where also given out once a week on Mondays from 1pm – 2pm to be used as coupons for free drinks during Monday Night in The Zone. On Mondays I would host a football related quiz to students walking around campus and these were the reward.

This is the main poster that I created for the Ritz Sportszone of Monday Night in The Zone.

These are two Advertisements that I created for Monday Night in the Zone. Twenty-five 8.5″ x 11″ posters where placed in strategic positions on the Rochester Institute of Technology campus. The signs where put up everyone Tuesday and lasted throughout the week. The effectiveness of this campaign was measured by direct observation of increase of attendance at Monday Night In The Zone. Every two weeks a survey would be conducted and I would ask new attended how they knew about Monday Night In The Zone.