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What is Social Media?

0 Comments | This entry was posted on Jun 25, 2010

In preparation for social media day (June 30th mark your calendar) Mashable.com had an article asking the readers “What is Social Media?” To gain information on this topic they did what any internet business should do: they turned to social media. Readers could tweet their 140 character response to #whatisSM. Since they received so many responses they came up a top 20 opposed to the original top 10. The main attributes of the top 20 were:

Collaboration, Network, Conversation, Sharing, Relationships, Multi-dimensional, Inclusive, Information, Community, Personalization, Empowering, A Radical Shift in Communication, Real-time, People, Content Distribution, Self-expression, Unity, Dynamic, Discovery, and Power of the Crowd

These factors contain everything expect for one thing key that is needed for social media. This is effort. To be successful with social media is hard. It is work. It is effort. This is why people are getting paid to manage others peoples social media. Updating Facebook, uploading images, and tagging friends and family takes effort. Updating your information in Linkedin for a new job takes effort. Even writing in a blog takes effort (who would have thought?). Social media is effort just like everything else. Fortunately it’s something that people enjoy to do and takes hard work and dedication.

BTW my answer to the original tweet was “the culmination to all of your effort of networking on the internet.” I think I was pretty spot on! What do you think?

Pro-bono Kenya Kids Internet Marketing Plan

0 Comments | This entry was posted on May 10, 2010

Kenya Kid Can Business Plan

Produced a 108 page online marketing plan for Kenya Kids Can, a non-profit organization in Kenya, in a team of three. The budget allotted for the plan was $0. The report contained an in-depth look on the current state of the company and how to improve its online strategies. The report had two SMART objectives: By June 1st 2010 increase unique visitors to the Kenya Kids website by 100% and by June 1st 2010 to increase monthly donations by 100%. To achieve this the team decided that Kenya Kids needed to satisfied impulsive donors, create relationships with the donors, develop a social networking presence, take advantage of their public relations, increase community involvement and revise their website. To do this we developed seventeen different tactics that included a Facebook page, a SEO campaign, and a mock up for the website revision. These tactics where measured by six choice criterion: time, personnel, cost, reach, impact value, and consistency of values. Next the team created several Gantt charts for an implementation timeline. Finally return on investment was calculated in man-hours for Kenya Kids.

Desserts

0 Comments | This entry was posted on May 09, 2010

Desserts

This is a 16″ x 24″ that I had two hours to design this from the concept, to print, to bind on a large piece of poster board, and to hang it in the Ritz. It turned out better than expected.

Hours of Operation

0 Comments | This entry was posted on May 09, 2010

Hours of Operation

This is the first poster I made for the Ritz Sportszone. This was the first thing I made because I realized that the Ritz’s problems come with students not knowing when they were open. I learnt this though surveying students though Facebook.

Zone Hour

0 Comments | This entry was posted on May 09, 2010

Zone Hour

This is the poster for Zone Hour, a campaign for the Ritz Sportszone. On Thursdays I would host tournaments and the Ritz on the Wii console.

Santa Tailgate

0 Comments | This entry was posted on May 09, 2010

Santa Tailgate

This was the most sucessful tailgate I had at the Ritz Sportszone. This was because of the heavy advertising during the Magic tailgate. I decorated the Ritz Sportszone for Christmas and had a Santa Claus come to eat cookies with children.

Magic Tailgate

0 Comments | This entry was posted on May 09, 2010

Magic Tailgate

This was the first themed tailgate we had. Since it was the first tailgate myself and a staff of four students stood outside the RIT Hockey Rink and adverized. We had our giant inflatable Ritz tiger and painted our faces to raise school spirit. We gave out hockey game schedules which doubled and coupons that got vistors a free slice of pizza. The reason for this was that a lot of family did not know where the Ritz Sportszone was. After the 1st period we took vistors on a guild though the tunnels to the Ritz Sportszone. During the trip I explained the tailgate parties and this proved very important to the future success to the tailgate parties.

Free Prize Tailgate

0 Comments | This entry was posted on May 09, 2010

Hockey Tailgate

This was the poster made for the Ritz Sportzone Free prize themed Tailgate Party. The Ritz Sportzone was giving away free hockey memorabilia from hockey sticks to jerseys. This sign was printed onto 26 stakes at where planted in the ground around the Rochester Institute of Technology campus.

RIT Hockey Tailgate Menu

0 Comments | This entry was posted on May 09, 2010

Drinks Menu

This was the card that I created for the RIT Hockey Tailgate Parties at the Ritz Sportszone. This card was meant to be held and measured 5″ x 6″.

RIT Hockey Tailgate Poster

0 Comments | This entry was posted on May 09, 2010

Hockey Tailgate
This is the main poster for the Ritz Sportszone Tailgate Parties for the RIT Hockey Team. I created the Ritz Sportzone Hockey Logo which is still in use today.